EVERYONE GOT A STORRY … AND YES, I GOT MINE !

HOW MUCH THAT MEANS TO ME
IT ALL STARTED IN MY CHILDHOOD WHEN I USED TO BE A GREAT FAN OF MAGICIANS. I LOVED THE WAY THEY USED ILLUSIONS TO ENTERTAIN US. AND EVERY HUGE TRICK HAD MANY DETAILS. “DETAILS” BECAME A VERY IMPORTANT THING FOR ME. IT´S THE DETAIL IN EVERYTHING WHICH MAKES IT INTERESTING, ESPECIALLY WHEN IT´S HIDDEN. SOON I WAS OBESESSED BY THIS WHOLE MAGIC ENTERTAINMENT THING AS WELL AS BY CLEVER HIDDEN MESSAGES IN GENERAL. DURING THAT TIME I USED TO SAY “DAT ROCKT MIN KOPP” WHICH IS GERMAN (COLOGNE-DIALECT) AND MEANS “THAT ROCKS MY BRAIN”… LATER IN MY YOUTH IT BECAME “IT ROCKS OUR BRAIN”. >>> “IT ROX OUR BRAIN” AND HERE WE GO !

THE END
ORIGINALLY I JUST WANTED TO HAVE MY OWN LABEL BECAUSE I NEEDED TO HAVE BETTER CONTROL. I AM A CONTROLFREAK AND I COULD NOT HANDLE WITH ALL THOSE LABELS I RELEASED RECORDS ON. ON THE ONE HAND IT WAS AN EASY AND FAST WAY TO RELEASE MUSIC BUT ON THE OTHER HAND I LOST CONTROL ABOUT HOW THE MUSIC WAS TREATED AND REPRESENTED. TIME WAS 2005 AND I WAS NEARLY READY TO QUIT THIS WHOLE MUSIC THING BECAUSE OF ALL THIS “BAD BOY BUSINESS” I HAD TO FIGHT WITH. IT REACHED THE TOP WHEN A DJ/PRODUCER (I DONT SAY NAMES) USED A “DEMO” VERSION FOR A REMIX RECORD. INSTEAD OF WAITING FOR MY APPROVAL HE PRESSED A 128 QUALITY MP3 ON VINYL AND SOLD 1000 COPIES. LIKE I SAID, I AM A CONTROLFREAK AND YOU CAN IMAGINE HOW I FELT ABOUT THAT. SO I PUT OUT “THE END” WHICH USED TO BE THE LAST TRACK WHICH I SIGNED AS “PATRICK ALAVI”…

POWER
BUT THE END ALWAYS ALSO MEANS A NEW BEGINNING. THAT SAID, I WAS THINKING ABOUT PUSHING THE START BUTTON FOR ROXOUR. AND SO I DID AND THE FIRST TRACK CAME FROM A FRIEND. IN THE BEGINNING IT WENT “ROXOUR… THIS IS ROXOUR” … BUT BY THE TIME IT BECAME “TEXAS… THIS IS TEXAS” AND I KNEW THIS WAS THE MOMENT. SO I RELEASED “TEXAS” BY BENJAMIN THEVES ON ROXOUR IN 2005. A FEW WEEKS LATER AFTER WE RELEASED THE RECORD WE HAD THE LICENSE REQUEST FROM THE PARISIAN FASHION LABEL KITSUNE. AND THE REST IS HISTORY.. I´M GLAD IT BECAME A HUGE CLUB RECORD… HOWEVER, SOME RECORDS FOLLOWED AND AFTER 5 YEARS OF LEARNING THIS LABEL BUSINESS I AM HERE. AND I AM TELLING YOU… IT ROX OUR BRAIN.